About Us
The Wine Point has been Sydney’s trusted custom wine labelling specialist since 2004. What began as an independent wine retail store has evolved into something unique – a personalised wine service backed by over 35 years of industry experience.
Owner Brendan Hilferty brings decades of expertise as a sommelier, retailer and winemaker to every bottle we customise. Starting with our own-label wines, we built a reputation for exceptional quality and value before discovering our true passion: helping Australians create memorable moments with custom labelled wine.
Today, we handle everything from single bottles for special gifts to container loads for major corporate events. Our volume pricing and flexible approach mean we’re equally comfortable creating a heartfelt anniversary gift or supplying thousands of branded bottles for your next corporate function.
Whether you’re a school, charity, sports club, or community group, our wine fundraising program delivers real results with minimal effort from your team.
Why Choose The Wine Point
We Know Wine
Unlike print-only services, we understand what's inside the bottle. Every wine we customise is selected for quality, ensuring your gift tastes as impressive as it looks.
True Flexibility
Single bottle? No problem. Thousand bottles? We've got you covered. Our transparent volume pricing rewards larger orders – perfect for corporate clients and events.
Complete Solutions
From our easy label builder for quick gifts to bespoke design services for corporate branding, we offer the right solution for every need. We even help organisations raise funds through custom wine sales with no upfront costs.
Local & Personal
Australian owned and operated, we've been part of Sydney's business community for two decades. When you work with us, you're dealing with real people who care about your project.
Ready to create something special?
Ready to make an impression? Design your personalised wine bottles online or talk to us about corporate orders and volume pricing.